Responsibilities: 

• Develop and implement remarketing strategies to recapture previous visitors and boost conversions.
• Set up and manage remarketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, etc.), specifically targeting the MENA market.
• Create audience segments based on user behavior and website interaction.
• Collaborate with the content, crea6ve, and product teams to optimize ad creatives and landing pages for remarke6ng efforts.
• Monitor and analyze campaign performance, providing regular reports on key metrics like CTR, ROI, and conversion rates.
• Continuously test, analyze, and optimize campaigns to improve performance and reduce cost per acquisition.
• Use advanced targeting techniques, including dynamic ads and customer data integration.
• Develop detailed reports from the campaigns and provide ROI improvements.
• Ensure all campaigns comply with privacy regula6ons (GDPR, CCPA, and local MENA regulations).

Job Requirements:

•   Bachelor’s degree in Marke6ng, Digital Marke6ng, or a related field.
• 2+ years of experience in digital marke6ng, with a focus on remarke6ng and retarge6ng. 
• Experience with Google Ads, Facebook Ads Manager, and remarke6ng plaKorms (e.g., Criteo, AdRoll). 
• Strong understanding of Google Analy6cs, conversion tracking, and audience segmenta6on.
• Ability to work with design teams to create engaging ad crea6ves and copy for remarke6ng ads. 
• Excellent skills in analyzing data and performance metrics to make informed decisions. 
• Experience with A/B tes6ng, dynamic ads, and personalized ad campaigns. 
• Strong aYen6on to detail, communica6on skills, and ability to work cross func6onally. 
• Strong repor6ng skills and ability to present reports to a non-specialist audience. 
• Knowledge of programma6c adver6sing. 
• Experience with eCommerce or SaaS remarke6ng strategies. 
• Familiarity with customer lifecycle marke6ng. 
• Google Ads cer6fica6on or equivalent is a plus
  

Benefits:

• Attractive Salary
• 2 days off per week
• Social & medical insurance
• Annual Contract
• Fixed Shift